Startup Success: Real Talk from Founders Who’ve Been There

Published on July 1, 2025

Key takeaways and lessons from our recent webinar

Thinking about launching your own startup? Curious about what it really takes to go from idea to impact? On 18 June, the EIT Campus and the EIT Higher Education Initiative Community hosted an insightful webinar, with over 100 participants joining from across Europe, the event featured founders who’ve walked the walk and were generous enough to share their lessons learned along the way. 

Meet the speakers 

Picture 7, Picture

 

    Beixi Jia, Co-founder of Mind Vacations and EIT Higher Education Initiative alumnus 

 

 

 

Picture 8, Picture

 

Karin Fleck, CEO and Founder of Vienna Textile Lab, and active participant in several EIT programmes 

 

 

 

Picture 9, Picture

   

         Javier Peña, Co-founder and CEO of Torch Smart Urban Solutions 

 

 

 

 Picture 10, Picture

       Luisa Esposito, Project Manager at EIT Campus 

 

 

 

Picture 6, Picture

 

Anna Burgués, our moderator and Interim Investment and Portfolio Manager at EIT Urban Mobility 

 

 

From spark to startup 

What sparks a startup? For these founders, inspiration came from unexpected places. 

Beixi had her lightbulb moment during a meditation session. Disillusioned with existing apps, she fused traditional tea rituals with mindfulness to create Mind Vacations a startup rooted in wellness and cultural experience. 

Javier had his now or never moment after becoming a father (for the second time!). Swapping a stable corporate job for a hackathon, he built what eventually became Torch, a company addressing big-city problems around mobility, safety and sustainability. 

Karin, a chemist at heart, turned her passion for science and sustainability Vienna Textile Lab, where she’s reinventing how dyes are made with bacteria, not pollution. 

Learning by doing (and unlearning too) 

All speakers agreed: learning doesn’t stop after launch. In fact, it’s just the beginning. Luisa gave a shout-out to EIT Campus a platform designed to help people at any stage of their entrepreneurial journey build key skills. Whether you’re a student, researcher or startup founder, there’s something for you. 

Beixi talked about the Start for Future programme as a game-changer six months of weekly mentoring, strategy sessions and interacting with a community of like-minded entrepreneurs. She stressed how being surrounded by other passionate founders kept her inspired and accountable. 

Karin emphasised how important it is to have leadership and mentoring opportunities especially for women in STEM (science, technology, engineering and mathematics). Her vision? A startup culture where equality is the standard, not the exception. 

And Javier reminded us that setting clear goals and learning through real-life experience are the best teachers you’ll ever have. 

Challenges? There were a few 

Startups are never smooth sailing, and our speakers weren’t shy about sharing the bumps in the road. 

For Beixi, the biggest hurdle was introducing tea meditation to a European audience who didn’t really get it at first. Her strategy was to build awareness through events, storytelling and trusted partnerships. 

Karin is navigating the double challenge of fundraising and hiring top talent in a niche market. This isn’t easy in a sector like sustainable textiles, where things are constantly evolving. 

Javier is juggling partnerships across city governments, manufacturers and service operators not exactly an easy group to align. But he’s learned that building trust goes a long way. 

Missed the live event? 

Don’t worry! 📺 Watch the recording now: Eit-Urban-Mobility-Webinar-June25.mp4 | Media Center and soak up all the advice, stories and behind-the-scenes tips from these awesome founders.